Web3 marketing resources
Clear decisions.
Fewer myths.
Curyta’s buyer guides explain how to structure a Web3 marketing team, evaluate an agency and govern dApp campaigns responsibly. Each guide gives a direct answer, practical criteria and questions teams can use before approving a plan or budget.
Web3 marketing agency vs in-house team
An in-house team usually fits continuous, deeply product-led communication; an agency fits specialist campaigns, rapid activation and flexible access to creators or channels. Many Web3 projects use a hybrid: one internal owner directs the brand while an agency supplies strategy and execution. Decide from workload, speed, access, governance and measurement—not headcount alone.
Read the guide ↗Guide 02How to choose a Web3 marketing agency
Choose a Web3 marketing agency by testing how it thinks and operates, not by counting logos or followers. Ask how the team diagnoses the market, approves claims, selects KOLs, coordinates channels, measures results and handles risk. A credible agency should define scope, owners, evidence, reporting and boundaries before asking you to fund activation.
Read the guide ↗Guide 03Responsible dApp marketing
Responsible dApp marketing makes the product understandable without disguising risk or promising outcomes the team cannot control. It uses approved evidence, clear disclosures, relevant audience targeting, documented creator guidance and measurable campaign definitions. Legal requirements vary by market, so project counsel should review regulated claims, promotions and eligibility before activation.
Read the guide ↗